Search Engine Optimisation Google is used for around 90% of all the UK’s search queries. If your website doesn’t rank well in Google, you could be losing out on a lot of business. While you may understand the importance of ranking well in Google, knowing what to do to achieve that is a different story. …
We recently revealed the results of an experiment we did which proved that CTR is a ranking factor. We did say we was going to publish more experiments on SEO and here is the next one. We covered earlier in the month about Penguin being real time and to get disavowing, and I want to …
We love a good old SEO experiment here at Indago Media, it’s not that we don’t trust what Google says – actually it is. So many times over the years and especially recently what Google says contradicts what is actually the case. Whether that is because they don’t actually know themselves what affects rankings in …
Google now claimed Penguin is real time, or as real time as its going to get. The claim it‘s now part of their core search algorithm. A brief history of Penguin. Penguin was introduced in 2012 to target webmasters trying to spam Google algorithm by buying and exchanging links. It came out of the blue …
We recently had a client contact us about doing a technical audit. One of the things we highlighted to them was that they had multiple H1s on a page and the importance of only having 1 H1. Having only one H1 is important. It’s basically the heading of the page. What the page is about. …
A Twitter user asked John from Google Webmaster tools team whether donating to charity is good for a back link strategy or not. His response was fast and specific. @brettclimbs It’s just a paid link, right? — John ☆.o(≧▽≦)o.☆ (@JohnMu) December 6, 2016 Google doesn’t normally give a straight answer and it does surprise …
Donating to charities for a backlink. Good or Bad? Read More »
So we have recently been working with a few American agencies doing technical analysis and reports for some of their clients and wanted to share with you a handy strategy we have been doing. One of the key questions they asked was why was the client getting over 14,000 404 errors in Google Search Console. …
Over 50% of Google users now do their searching a mobile, so your site needs to appear on Googles mobile SERPs pages. Google announced early in 2016 that one of the biggest ranking factors was going to be mobile page load speed, we all hate waiting for a page to load and it hurts Google …
For anyone who has a Google account manager the first they always tell you is that you should be bidding on brand. Well, in some cases they may be correct, but we shouldn’t take what they say as gospel and should A/B test it. Only you bidding If we do a Google search and can …
For some reason, it seems people are wary of server log analysis. I don’t know why. Whether it’s because sever log analysis isn’t that well known, or because of those rows in EXCEL can be quite daunting. Maybe it’s just because they don’t want to speak with their web developer (I understand the last point, …
Top 5 issues to look out for when doing server log analysis Read More »
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