Why you should test bidding on your brand?

Why you should test bidding on your brand?

Branding, PPC
For anyone who has a Google account manager the first they always tell you is that you should be bidding on brand. Well, in some cases they may be correct, but we shouldn’t take what they say as gospel and should A/B test it. Only you bidding If we do a Google search and can see no competitors bidding on your brand it makes sense to not bid. Why give Google money when you are number one organically for the same level of sales? if you are not number one for your brand you probably have other issues to worry…
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Monitoring your brand using Google Alerts

Monitoring your brand using Google Alerts

Branding, General, Link Building
Monitoring your brand is an essential element to promoting your business and protecting its reputation on the web. With the ever-growing number of websites this can appear to be a thankless task. But, thanks to a plethora of tools, it is now easier than ever to do so. Talk walker I have used Talk Walker previously and it did very well at finding brand mentions across the web. It’s free to use and you can sign up here: http://www.talkwalker.com/uk/free-social-media-monitoring-analytics-tools/ Google Alerts This is my favourite tool. It’s free and so easy to set up. Simply register the keywords you want…
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Your just about to buy your dream domain name STOP!!!

Your just about to buy your dream domain name STOP!!!

Branding, Technical SEO
This article isn’t about SEO as such. If you want to know what to check before buying a domain name from an SEO point of view, then check out my previous article here. This article is about branding and in particular, how your customers will view your domain name. If you were building a website that’s all about helping users find their nearest therapist, you might love the domain name “therapist finder”. If you were choosing a domain name and found www.therapistfinder.com you might be very happy. But take a step back. If you take a moment to look at…
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Think before you change your domain name

Branding, Technical SEO
So you’re thinking of changing your domain name well think hard. Its very very hard to regain your rankings. A great example of this is AO.com. They haven’t always been called AO, they used to be called appliancesonlines.co.uk. Nearly two years ago they changed their branding and website, so that they could expand from just selling appliances into a more consumer electronics company. Now the below wouldn’t be as bad but AO has since floated on the London Stock Exchange which valued the company at £1.2 billion. This got the company some amazing links and coverage in the press. So…
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