Size Doesn’t Matter: Great Content by Teams of One

Size Doesn’t Matter: Great Content by Teams of One

Content, Mozcon 2017
This is the sixth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about How to build a SEO-intent based framework for any business. This article is looking at Size Doesn't Matter Great Content by Teams of One by Ian Lurie and how no matter the size of your team you can still generate great content ideas. Recently we looked at How you can use Reddit to help boost your content idea’s which is one great method to generate content ideas - now we are going…
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How to build a SEO-intent based framework for any business

How to build a SEO-intent based framework for any business

Content, General SEO, Mozcon 2017
This is the fifth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about How to use Reddit for content ideas and to build links. This article is looking at How to Build an SEO Intent based framework for any business. This is by Katie Cunningham. Katie starts by explaining that sometimes you have to take a step back from very competitive keywords and to look at the user intent and to try and win here. Especially when you're trying to rank on a budget. When…
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Using Reddit and How It Can Help Your Brand Take Content Marketing to the Next Level

Using Reddit and How It Can Help Your Brand Take Content Marketing to the Next Level

Content, Link Building, Mozcon 2017
This is the fourth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about How to write customer driven copy that converts. This article is looking at Using Reddit and how it can help your brand take content marketing to the next level. This is by Daniel Russell. Coming up with new content idea’s can be hard especially if you need to be thinking of idea’s constantly and even harder if you work in a team of one and have to do all this yourself. Daniel…
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How to Write Customer-Driven Copy That Converts

How to Write Customer-Driven Copy That Converts

Content, Mozcon 2017
This is the third part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about Data Driven Design. This article is looking at How to Write Customer-Driven Copy That Converts by Joel Klettke and how it can lead to more sales and conversions. As I covered in yesterday's article, content was never really an issue. It was keyword stuffed to help boost rankings and following on from the article about How to get Big links where I talked about it was a numbers game, it didn't matter…
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CTR is a ranking factor – Tested

Content, General SEO, SEO Experiments
We love a good old SEO experiment here at Indago Media, it's not that we don’t trust what Google says – actually it is. So many times over the years and especially recently what Google says contradicts what is actually the case. Whether that is because they don’t actually know themselves what affects rankings in Google or whether they just don’t want to the SEO community to know. I think it’s a bit of both since rankbrain was announced it was basically Google saying we have no idea anymore. Over the last couple of years, there has been talking that…
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Only 1 H1 Tag

Content, General SEO, Technical SEO
We recently had a client contact us about doing a technical audit. One of the things we highlighted to them was that they had multiple H1s on a page and the importance of only having 1 H1. Having only one H1 is important. It’s basically the heading of the page. What the page is about. Another way of looking at it as a novel. You only have one title – what the book is about. You might have a sub-heading on the cover of the book – this would be an H2. This should be the same for your web…
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