HTTP vs HTTPS – which is best for SEO and the future of the internet

HTTP vs HTTPS – which is best for SEO and the future of the internet

Technical SEO
While HTTP was created in 1990 it was only a few years later that https came along in 1994, and it wasn’t heavily used by many websites initially. Over the years many eCommerce businesses adopted this protocol but mainly for checkout pages. Many of the blogs at the time and over the next 20 odd years for didn’t adopt the secure version – why would they need to. These sites weren't taking peoples credit card details or PPI info so there was very little benefit to them investing in going secure. Removing the data Then Google made a major change…
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Screaming Frog vs Moz Crawl tool

Screaming Frog vs Moz Crawl tool

Crawling, Technical SEO
Before we get into this article I just want to thank Moz for allowing me onto the Beta for this new tool they have realised (ok it’s not a new tool, but more of a major upgrade and it does feel new). I had a great time chatting with one of their senior developers on the project and was on the call over an hour with him. The review itself. I have reviewed Screaming Frog before and I don’t want to repeat myself too much. Screaming Frog There is a free version of Screaming Frog, but at $149 per year,…
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Dont worry about the double slash on Search Console

Dont worry about the double slash on Search Console

Crawling, Google Search Console, Technical SEO
So I thought I would see today if when you request a crawl from Google whether they hit your site instantly or whether it gets added to a waiting list. Using a clients website, which allows me to instant access to the server logs which is great for doing detailed analysis but also for testing. While this was the test and it proved, they hit it almost instantly that wasn’t the most interesting thing I learnt today. Will its instantly, but I did notice something quite clever – Google is smarter than I thought. In the Search Console, I inputted the…
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Pengiun is now real time – get disavowing

Pengiun is now real time – get disavowing

Disavow, Link Building, Technical SEO
Google now claimed Penguin is real time, or as real time as its going to get. The claim it's now part of their core search algorithm. A brief history of Penguin. Penguin was introduced in 2012 to target webmasters trying to spam Google algorithm by buying and exchanging links. It came out of the blue with no warning and initially impacting around 3% of queries. It was a wake-up call to the industry. Google wasn’t going to let webmaster get away with spamming their algorithm anymore by purchasing / exchanging links with other webmasters. If your site was hit you…
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Only 1 H1 Tag

Content, General SEO, Technical SEO
We recently had a client contact us about doing a technical audit. One of the things we highlighted to them was that they had multiple H1s on a page and the importance of only having 1 H1. Having only one H1 is important. It’s basically the heading of the page. What the page is about. Another way of looking at it as a novel. You only have one title – what the book is about. You might have a sub-heading on the cover of the book – this would be an H2. This should be the same for your web…
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Identifying 404s in Google Search Console

Google Search Console, Server Logs, Technical SEO
So we have recently been working with a few American agencies doing technical analysis and reports for some of their clients and wanted to share with you a handy strategy we have been doing. One of the key questions they asked was why was the client getting over 14,000 404 errors in Google Search Console. The first thing we did, chuck the website into Deepcrawl to identify any onsite broken links (I wasn’t expecting to find many and there wasn’t). I asked the agency to get me just a week’s worth of server logs. I thought I had worked on…
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Mobile Page speed – why its important

Mobile Page speed – why its important

Local SEO, Technical SEO
Over 50% of Google users now do their searching a mobile, so your site needs to appear on Googles mobile SERPs pages. Google announced early in 2016 that one of the biggest ranking factors was going to be mobile page load speed, we all hate waiting for a page to load and it hurts Google reputation, so as well as it affecting your conversions and user experience it now hurts your rankings. But how do you check your Mobile Page Speed? There are many ways to check this, but the key is to always be consistent so that you have…
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Top 5 issues to look out for when doing server log analysis

Top 5 issues to look out for when doing server log analysis

Server Logs, Technical SEO
For some reason, it seems people are wary of server log analysis.   I don’t know why.  Whether it’s because sever log analysis isn't that well known, or because of those rows in EXCEL can be quite daunting.  Maybe it's just because they don’t want to speak with their web developer (I understand the last point, but if you're nice to your dev team they can make your life a lot easier). I am not going to cover how to access server logs, you can read more about this in some of my other articles including what to ask a dev…
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OnCrawl: A review

Crawling, Technical SEO
OnCrawl: A review I have used both Screaming Frog and Deep Crawl to crawl websites, both of which I have covered many times. However, this time I thought I would see what OnCrawl has to offer. OnCrawl is more similar to DeepCrawl than Screaming Frog. It’s a web based platform so doesn’t use your machines resources unlike Screaming Frog. It doesn’t matter if you’re a Windows, Mac or Linx fan; you can use the software. So that’s a great start. I am not going to cover why you should be crawling your website, that’s for a different article. If you’re…
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Removing the readme.html file from wordpress

Technical SEO
This short video explains how to remove the readme.html file from WordPress. In the text below, I go into more detail about why you should remove the file. The main reason is that it’s one of the easiest ways for hacker bots to determine whether you’re a WordPress site. Once they’ve discovered you’re a WordPress site, they’ll check your/wp-login and try to guess your login credentials. Please get a plugin to change this url! I provide a link to one in the text below the video. It’s one I recommend and use all the time. Log into your cPanel, scroll…
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