So last week I was fortunate enough to visit San Diego and go to SearchLove 2019. Please see the video below for my review of the conference. Andy HallidayI am the Managing Director of Coreter Media and have been in Digital Marketing since 2009. Initially in-house working for some of the UK’s biggest brands, but […]
This is the eighth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about The Tie That Binds: Why Email is Key to Maximizing Marketing ROI. This article is looking at Marketing in a Conversational World: How to Get Discovered, Delight
This is the fifth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about How to use Reddit for content ideas and to build links. This article is looking at How to Build an SEO Intent based framework for any business.
How to build a SEO-intent based framework for any business Read More »
This is the second part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about how to get Big links. This article is looking at Data Driven design by Oli Gardner and how it can lead to more sales and conversions. Only
So I was at Mozcon 2015 when Rand Fishkin did an experiment to test the impact on CTR, and did it work. He got the audience of about 1,500 to click on position 1 and bounce back (negative signals) and then click on position 4 and interact with the site (positive signals). Within about 30
Search Engine Optimisation Google is used for around 90% of all the UK’s search queries. If your website doesn’t rank well in Google, you could be losing out on a lot of business. While you may understand the importance of ranking well in Google, knowing what to do to achieve that is a different story.
We love a good old SEO experiment here at Indago Media, it’s not that we don’t trust what Google says – actually it is. So many times over the years and especially recently what Google says contradicts what is actually the case. Whether that is because they don’t actually know themselves what affects rankings in
We recently had a client contact us about doing a technical audit. One of the things we highlighted to them was that they had multiple H1s on a page and the importance of only having 1 H1. Having only one H1 is important. It’s basically the heading of the page. What the page is about.
A Twitter user asked John from Google Webmaster tools team whether donating to charity is good for a back link strategy or not. His response was fast and specific. @brettclimbs It’s just a paid link, right? — John ☆.o(≧▽≦)o.☆ (@JohnMu) December 6, 2016 Google doesn’t normally give a straight answer and it does surprise
Donating to charities for a backlink. Good or Bad? Read More »
If you are providing a local service or selling a product within your community generating targeted traffic to your website is essential. After all, if you are a tattooist in Leeds there is little point in ranking highly in London, a couple of hundred miles away from your client base. Targeting local traffic should be
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