Category: General SEO

By 2019, 20% of brands will abandon their mobile apps.

Marketing in a Conversational World: How to Get Discovered, Delight Your Customers, and Earn the Conversion

This is the eighth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about The Tie That Binds: Why Email is Key to Maximizing Marketing ROI. This article is looking at Marketing in a Conversational World: How to Get Discovered, Delight Your Customers, and Earn the Conversion by Purna Virji and how no matter the size…

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Keyword concept word cloud background

How to build a SEO-intent based framework for any business

This is the fifth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about How to use Reddit for content ideas and to build links. This article is looking at How to Build an SEO Intent based framework for any business. This is by Katie Cunningham. Katie starts by explaining that sometimes you have to take…

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Hand drawn concept whiteboard drawing - A/B Testing

Data-Driven Design

This is the second part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about how to get Big links. This article is looking at Data Driven design by Oli Gardner and how it can lead to more sales and conversions. Only a few years ago it was fairly simple to rank, you created a page bought…

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CTR is a ranking factor

So I was at Mozcon 2015 when Rand Fishkin did an experiment to test the impact on CTR, and did it work. He got the audience of about 1,500 to click on position 1 and bounce back (negative signals) and then click on position 4 and interact with the site (positive signals). Within about 30 minutes the two websites swapped, from 4th to 1st and 1st fell to 4th and…

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Search Engine Optimisation

Search Engine Optimisation Google is used for around 90% of all the UK’s search queries. If your website doesn’t rank well in Google, you could be losing out on a lot of business. While you may understand the importance of ranking well in Google, knowing what to do to achieve that is a different story. Did you know that some things could actually harm your site? There is a huge…

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CTR is a ranking factor – Tested

We love a good old SEO experiment here at Indago Media, it’s not that we don’t trust what Google says – actually it is. So many times over the years and especially recently what Google says contradicts what is actually the case. Whether that is because they don’t actually know themselves what affects rankings in Google or whether they just don’t want to the SEO community to know. I think…

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Only 1 H1 Tag

We recently had a client contact us about doing a technical audit. One of the things we highlighted to them was that they had multiple H1s on a page and the importance of only having 1 H1. Having only one H1 is important. It’s basically the heading of the page. What the page is about. Another way of looking at it as a novel. You only have one title –…

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Donating to charities for a backlink. Good or Bad?

A Twitter user asked John from Google Webmaster tools team whether donating to charity is good for a back link strategy or not. His response was fast and specific.   @brettclimbs It’s just a paid link, right? — John ☆.o(≧▽≦)o.☆ (@JohnMu) December 6, 2016 Google doesn’t normally give a straight answer and it does surprise me that people still thinking basically paying for a link are not going to be…

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Five tips for improving your local traffic

If you are providing a local service or selling a product within your community generating targeted traffic to your website is essential.  After all, if you are a tattooist in Leeds there is little point in ranking highly in London, a couple of hundred miles away from your client base. Targeting local traffic should be the priority focus for any local business.  But, how do you do this or build…

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5 local SEO mistakes you are making now and how to fix them

You know how it is.  Your website isn’t performing all that well but you’ve got a thousand and one other things to worry about. Business is good, yes it could be better if the website brought in some revenue, but overall it’s fine.  You’re just working every hour you can bring in new business by hitting the phones, placing ads, or networking with contacts. You haven’t really got time to…

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Indago Media is rated 5.00 stars by Reviews.co.uk based on 4 merchant reviews

5.00 / 5 Rating
4 Reviews
I worked with Indago Media after a glowing recommendation from an ex-colleague, and they didn't disappoint. They sorted out my technical & on-page SEO and run some PPC activity. The the results were fantastic (top of Google News for one!) and communication was spot on throughout. I would happily recommend any time.
Reports - I run my own ppc agency and asked if indago media could help me create some really custom reports. Working in paid search for 11 years I know how important reporting is for myself and my clients. What Andy has done has blown me & my clients away! Couldn't be happier, all the metrics that I need to report on to my clients he has been done with minimum fuss. Couldn't recommend highly enough! I will be using indago again
Indago Media provide a first class service and achieve great results. They are able to analyse a website and put together a strategy for increasing traffic. Their in-depth SEO knowledge is second to none and I would recommend Indago Media without any hesitation to any website owner who is struggling to make a success of their website.
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