Five tips for improving your local traffic

General SEO, Local SEO
If you are providing a local service or selling a product within your community generating targeted traffic to your website is essential.  After all, if you are a tattooist in Leeds there is little point in ranking highly in London, a couple of hundred miles away from your client base. Targeting local traffic should be the priority focus for any local business.  But, how do you do this or build up the traffic already coming to your site? Glad you asked. Here are our top five tips for improving your local traffic: 1              Google My Business If there is only…
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5 local SEO mistakes you are making now and how to fix them

General SEO, Local SEO
You know how it is.  Your website isn't performing all that well but you've got a thousand and one other things to worry about. Business is good, yes it could be better if the website brought in some revenue, but overall it's fine.  You're just working every hour you can bring in new business by hitting the phones, placing ads, or networking with contacts. You haven't really got time to mess about with the website. But, how much better things would be if the website brought in some extra clients every month? The chances are, even if your website isn't…
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Top ten ranking factors in local SEO

Local SEO
Let's nail the myth once and for all. Despite what some less than reputable SEO agencies will say when they cold call you, no one knows exactly how the Google algorithm works. Here at Indago Media we certainly don't claim any insider knowledge to guarantee page one rankings. However, what we can do, is analyse data and cross-reference that to results. We can build up a picture of which tactics work and which don't. From this analysis, we have drawn up this list of the top ten ranking factors in local SEO. This is based on organic results, not the…
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Content for Local SEO

Local SEO
There are many different elements you need to factor into any local SEO campaign. One of the most important is content. Good quality content has always been a factor in achieving high rankings in Google. However, achieving those rankings isn't as important as it once was. There are now so many other traffic sources including social media, advertising, and paid outreach that being on top of the Big G's organic listings isn't the be all and end all anymore. Especially in local search. But, we will return to this later. Good content however, is still absolutely essential whether you are…
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Mobile Page speed – why its important

Mobile Page speed – why its important

Local SEO, Technical SEO
Over 50% of Google users now do their searching a mobile, so your site needs to appear on Googles mobile SERPs pages. Google announced early in 2016 that one of the biggest ranking factors was going to be mobile page load speed, we all hate waiting for a page to load and it hurts Google reputation, so as well as it affecting your conversions and user experience it now hurts your rankings. But how do you check your Mobile Page Speed? There are many ways to check this, but the key is to always be consistent so that you have…
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Why your business needs local SEO

Why your business needs local SEO

Local SEO
Have you seen the size of your town’s Yellow Pages recently?  You can get thicker envelopes.  People needing the services of a local business just don’t use the Yellow Pages anymore.  They are searching online and, more to the point, they are searching for local businesses on their smartphones.  So, does your business need local SEO?  Oh yes.  Without optimising your website for local search you are leaving so much money on the table.  If your customers can’t find you online and on their smartphone, they won’t bother looking any further. However, a well-managed and executed local SEO campaign, will…
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