Screaming Frog vs Moz Crawl tool

Screaming Frog vs Moz Crawl tool

Crawling, Technical SEO
Before we get into this article I just want to thank Moz for allowing me onto the Beta for this new tool they have realised (ok it’s not a new tool, but more of a major upgrade and it does feel new). I had a great time chatting with one of their senior developers on the project and was on the call over an hour with him. The review itself. I have reviewed Screaming Frog before and I don’t want to repeat myself too much. Screaming Frog There is a free version of Screaming Frog, but at $149 per year,…
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Dont worry about the double slash on Search Console

Dont worry about the double slash on Search Console

Crawling, Google Search Console, Technical SEO
So I thought I would see today if when you request a crawl from Google whether they hit your site instantly or whether it gets added to a waiting list. Using a clients website, which allows me to instant access to the server logs which is great for doing detailed analysis but also for testing. While this was the test and it proved, they hit it almost instantly that wasn’t the most interesting thing I learnt today. Will its instantly, but I did notice something quite clever – Google is smarter than I thought. In the Search Console, I inputted the…
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CTR is a ranking factor

General SEO, SEO Experiments
So I was at Mozcon 2015 when Rand Fishkin did an experiment to test the impact on CTR, and did it work. He got the audience of about 1,500 to click on position 1 and bounce back (negative signals) and then click on position 4 and interact with the site (positive signals). Within about 30 minutes the two websites swapped, from 4th to 1st and 1st fell to 4th and stayed like that for about 2 days. Interesting the company that was in number 1 was Amazon so a huge site. He then repeated this test several times over Twitter…
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2016/17 Premier League table based off website visits

Football
So for the third year, we have crunched the numbers and worked out who would have won the premier league if instead of the performance on the pitch, the traffic to each of the official websites. Each team gets 3 points for a win, 1 point for a draw and 0 points if they lose. The previous two years result can be found here 2015/16 Table and 2014/2015 Premier League Table. Two seasons years ago Hull City we’re relegated and while they have managed to come back into the league this season, they didn’t survive again both football wise and…
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Search Engine Optimisation

General SEO
Search Engine Optimisation Google is used for around 90% of all the UK’s search queries. If your website doesn’t rank well in Google, you could be losing out on a lot of business. While you may understand the importance of ranking well in Google, knowing what to do to achieve that is a different story. Did you know that some things could actually harm your site? There is a huge list of Do’s and Don’ts. In fact, Google releases Quality Guidelines, which is a comprehensive, 170-page document. However, understanding the correct strategy can be quite confusing. Unlike a PPC strategy, which…
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Penguin really is real time – tested

Link Building, SEO Experiments
We recently revealed the results of an experiment we did which proved that CTR is a ranking factor. We did say we was going to publish more experiments on SEO and here is the next one. We covered earlier in the month about Penguin being real time and to get disavowing, and I want to share with you the results of an accident experiment I did. This was purely by chance. So as well as running this agency I also run a few other websites. Some are what would be classed as “money sites” – site which actually generate a…
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CTR is a ranking factor – Tested

Content, General SEO, SEO Experiments
We love a good old SEO experiment here at Indago Media, it's not that we don’t trust what Google says – actually it is. So many times over the years and especially recently what Google says contradicts what is actually the case. Whether that is because they don’t actually know themselves what affects rankings in Google or whether they just don’t want to the SEO community to know. I think it’s a bit of both since rankbrain was announced it was basically Google saying we have no idea anymore. Over the last couple of years, there has been talking that…
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Pengiun is now real time – get disavowing

Pengiun is now real time – get disavowing

Disavow, Link Building, Technical SEO
Google now claimed Penguin is real time, or as real time as its going to get. The claim it's now part of their core search algorithm. A brief history of Penguin. Penguin was introduced in 2012 to target webmasters trying to spam Google algorithm by buying and exchanging links. It came out of the blue with no warning and initially impacting around 3% of queries. It was a wake-up call to the industry. Google wasn’t going to let webmaster get away with spamming their algorithm anymore by purchasing / exchanging links with other webmasters. If your site was hit you…
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Only 1 H1 Tag

Content, General SEO, Technical SEO
We recently had a client contact us about doing a technical audit. One of the things we highlighted to them was that they had multiple H1s on a page and the importance of only having 1 H1. Having only one H1 is important. It’s basically the heading of the page. What the page is about. Another way of looking at it as a novel. You only have one title – what the book is about. You might have a sub-heading on the cover of the book – this would be an H2. This should be the same for your web…
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Donating to charities for a backlink. Good or Bad?

General SEO
A Twitter user asked John from Google Webmaster tools team whether donating to charity is good for a back link strategy or not. His response was fast and specific.   @brettclimbs It's just a paid link, right? — John ☆.o(≧▽≦)o.☆ (@JohnMu) December 6, 2016 Google doesn’t normally give a straight answer and it does surprise me that people still thinking basically paying for a link are not going to be against Google Guidelines – I would pay attention. There is probably something to come in a future update to discount these links. The original story came from a Medium article…
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