Data-Driven Design

Data-Driven Design

AB Testing, General SEO, SEO Experiments
This is the second part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday's article was about how to get Big links. This article is looking at Data Driven design by Oli Gardner and how it can lead to more sales and conversions. Only a few years ago it was fairly simple to rank, you created a page bought some links and ranked highly on Google and got lots of traffic to your site so it didn’t matter too much the conversion rate as the traffic levels were high.…
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How to Get Big Links

How to Get Big Links

Link Building, Mozcon 2017
In this series, I am going to be looking back at Mozcon 2017 and all the wonderful talk. For each of the talks over the three days I am going to turn it into a blog article for you to digest. As it's against Mozes rules I won’t be actually posting the actual videos I will instead turn what the speaker has to say into words of how you can their topics and give you some real life examples from our business.  Every day for the next 25 days or so I will post a new article about each of…
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Google Ignores Empty link tags

Google, Link Building
Someone ask John Mueller yesterday of Google how they handle null value links. @JohnMu @methode Good morning, how does google handle null value links? <a href="#"> Are they counted as a link/no-follow in googles eyes? — David Capone (@davidcapone) 22 August 2017 For example, the link URL is simply a hashtag or pound sign, one of this #. What should Google do with them? The URL would look like Google says they completely ignore them. Which wasn’t really surprises to hear as I mainly use these for notes when writing an article i.e. add a link here. I can’t figure…
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HTTP vs HTTPS – which is best for SEO and the future of the internet

HTTP vs HTTPS – which is best for SEO and the future of the internet

Technical SEO
While HTTP was created in 1990 it was only a few years later that https came along in 1994, and it wasn’t heavily used by many websites initially. Over the years many eCommerce businesses adopted this protocol but mainly for checkout pages. Many of the blogs at the time and over the next 20 odd years for didn’t adopt the secure version – why would they need to. These sites weren't taking peoples credit card details or PPI info so there was very little benefit to them investing in going secure. Removing the data Then Google made a major change…
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Screaming Frog vs Moz Crawl tool

Screaming Frog vs Moz Crawl tool

Crawling, Technical SEO
Before we get into this article I just want to thank Moz for allowing me onto the Beta for this new tool they have realised (ok it’s not a new tool, but more of a major upgrade and it does feel new). I had a great time chatting with one of their senior developers on the project and was on the call over an hour with him. The review itself. I have reviewed Screaming Frog before and I don’t want to repeat myself too much. Screaming Frog There is a free version of Screaming Frog, but at $149 per year,…
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Dont worry about the double slash on Search Console

Dont worry about the double slash on Search Console

Crawling, Google Search Console, Technical SEO
So I thought I would see today if when you request a crawl from Google whether they hit your site instantly or whether it gets added to a waiting list. Using a clients website, which allows me to instant access to the server logs which is great for doing detailed analysis but also for testing. While this was the test and it proved, they hit it almost instantly that wasn’t the most interesting thing I learnt today. Will its instantly, but I did notice something quite clever – Google is smarter than I thought. In the Search Console, I inputted the…
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CTR is a ranking factor

General SEO, SEO Experiments
So I was at Mozcon 2015 when Rand Fishkin did an experiment to test the impact on CTR, and did it work. He got the audience of about 1,500 to click on position 1 and bounce back (negative signals) and then click on position 4 and interact with the site (positive signals). Within about 30 minutes the two websites swapped, from 4th to 1st and 1st fell to 4th and stayed like that for about 2 days. Interesting the company that was in number 1 was Amazon so a huge site. He then repeated this test several times over Twitter…
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2016/17 Premier League table based off website visits

Football
So for the third year, we have crunched the numbers and worked out who would have won the premier league if instead of the performance on the pitch, the traffic to each of the official websites. Each team gets 3 points for a win, 1 point for a draw and 0 points if they lose. The previous two years result can be found here 2015/16 Table and 2014/2015 Premier League Table. Two seasons years ago Hull City we’re relegated and while they have managed to come back into the league this season, they didn’t survive again both football wise and…
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Search Engine Optimisation

General SEO
Search Engine Optimisation Google is used for around 90% of all the UK’s search queries. If your website doesn’t rank well in Google, you could be losing out on a lot of business. While you may understand the importance of ranking well in Google, knowing what to do to achieve that is a different story. Did you know that some things could actually harm your site? There is a huge list of Do’s and Don’ts. In fact, Google releases Quality Guidelines, which is a comprehensive, 170-page document. However, understanding the correct strategy can be quite confusing. Unlike a PPC strategy, which…
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Penguin really is real time – tested

Link Building, SEO Experiments
We recently revealed the results of an experiment we did which proved that CTR is a ranking factor. We did say we was going to publish more experiments on SEO and here is the next one. We covered earlier in the month about Penguin being real time and to get disavowing, and I want to share with you the results of an accident experiment I did. This was purely by chance. So as well as running this agency I also run a few other websites. Some are what would be classed as “money sites” – site which actually generate a…
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