Why you should test bidding on your brand?

Why you should test bidding on your brand?

Branding, PPC
For anyone who has a Google account manager the first they always tell you is that you should be bidding on brand. Well, in some cases they may be correct, but we shouldn’t take what they say as gospel and should A/B test it. Only you bidding If we do a Google search and can see no competitors bidding on your brand it makes sense to not bid. Why give Google money when you are number one organically for the same level of sales? if you are not number one for your brand you probably have other issues to worry…
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Getting more paid traffic to your site for less money

Getting more paid traffic to your site for less money

PPC
Do you know how to get a higher ranking in Google’s paid listings? It’s easy right? Simply increase the bids. No. Unfortunately, it isn’t as easy as that. It certainly used to be the case that the more you paid the higher you ranked. But, towards the end of 2013, Google made a huge change to how it determines which advert appears where. It introduced something called Ad Rank. Ad Rank is calculated by multiplying your bid price by your quality score. Quality Score So what is a quality score (QS)? In a nutshell it is the ranking from 1…
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