Marketing in a Conversational World: How to Get Discovered, Delight Your Customers, and Earn the Conversion

Marketing in a Conversational World: How to Get Discovered, Delight Your Customers, and Earn the Conversion

General SEO, Mozcon 2017
This is the eighth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about The Tie That Binds: Why Email is Key to Maximizing Marketing ROI. This article is looking at Marketing in a Conversational World: How to Get Discovered, Delight Your Customers, and Earn the Conversion by Purna Virji and how no matter the size of your team you can still generate great content ideas.   I still remember having to switch on the family machine, wait about 10 minutes for the Tiny PC to…
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The Tie That Binds: Why Email Is the Key to Maximising Marketing ROI

The Tie That Binds: Why Email Is the Key to Maximising Marketing ROI

Email Marketing, Mozcon 2017
This is the seventh part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about Size Doesn't Matter: Great Content by Teams of One. This article is looking at The Tie That Binds: Why Email is Key to Maximizing Marketing ROI by Justine Jordan and how no matter the size of your team you can still generate great content ideas. Email marketing is a channel which I do feel a lot of business don’t put enough effort in. They do all the hard work of SEO and…
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Size Doesn’t Matter: Great Content by Teams of One

Size Doesn’t Matter: Great Content by Teams of One

Content, Mozcon 2017
This is the sixth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about How to build a SEO-intent based framework for any business. This article is looking at Size Doesn't Matter Great Content by Teams of One by Ian Lurie and how no matter the size of your team you can still generate great content ideas. Recently we looked at How you can use Reddit to help boost your content idea’s which is one great method to generate content ideas - now we are going…
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How to build a SEO-intent based framework for any business

How to build a SEO-intent based framework for any business

Content, General SEO, Mozcon 2017
This is the fifth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about How to use Reddit for content ideas and to build links. This article is looking at How to Build an SEO Intent based framework for any business. This is by Katie Cunningham. Katie starts by explaining that sometimes you have to take a step back from very competitive keywords and to look at the user intent and to try and win here. Especially when you're trying to rank on a budget. When…
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Using Reddit and How It Can Help Your Brand Take Content Marketing to the Next Level

Using Reddit and How It Can Help Your Brand Take Content Marketing to the Next Level

Content, Link Building, Mozcon 2017
This is the fourth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about How to write customer driven copy that converts. This article is looking at Using Reddit and how it can help your brand take content marketing to the next level. This is by Daniel Russell. Coming up with new content idea’s can be hard especially if you need to be thinking of idea’s constantly and even harder if you work in a team of one and have to do all this yourself. Daniel…
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How to Write Customer-Driven Copy That Converts

How to Write Customer-Driven Copy That Converts

Content, Mozcon 2017
This is the third part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about Data Driven Design. This article is looking at How to Write Customer-Driven Copy That Converts by Joel Klettke and how it can lead to more sales and conversions. As I covered in yesterday's article, content was never really an issue. It was keyword stuffed to help boost rankings and following on from the article about How to get Big links where I talked about it was a numbers game, it didn't matter…
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Data-Driven Design

Data-Driven Design

AB Testing, General SEO, SEO Experiments
This is the second part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday's article was about how to get Big links. This article is looking at Data Driven design by Oli Gardner and how it can lead to more sales and conversions. Only a few years ago it was fairly simple to rank, you created a page bought some links and ranked highly on Google and got lots of traffic to your site so it didn’t matter too much the conversion rate as the traffic levels were high.…
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How to Get Big Links

How to Get Big Links

Link Building, Mozcon 2017
In this series, I am going to be looking back at Mozcon 2017 and all the wonderful talk. For each of the talks over the three days I am going to turn it into a blog article for you to digest. As it's against Mozes rules I won’t be actually posting the actual videos I will instead turn what the speaker has to say into words of how you can their topics and give you some real life examples from our business.  Every day for the next 25 days or so I will post a new article about each of…
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Google Ignores Empty link tags

Google, Link Building
Someone ask John Mueller yesterday of Google how they handle null value links. @JohnMu @methode Good morning, how does google handle null value links? <a href="#"> Are they counted as a link/no-follow in googles eyes? — David Capone (@davidcapone) 22 August 2017 For example, the link URL is simply a hashtag or pound sign, one of this #. What should Google do with them? The URL would look like Google says they completely ignore them. Which wasn’t really surprises to hear as I mainly use these for notes when writing an article i.e. add a link here. I can’t figure…
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HTTP vs HTTPS – which is best for SEO and the future of the internet

HTTP vs HTTPS – which is best for SEO and the future of the internet

Technical SEO
While HTTP was created in 1990 it was only a few years later that https came along in 1994, and it wasn’t heavily used by many websites initially. Over the years many eCommerce businesses adopted this protocol but mainly for checkout pages. Many of the blogs at the time and over the next 20 odd years for didn’t adopt the secure version – why would they need to. These sites weren't taking peoples credit card details or PPI info so there was very little benefit to them investing in going secure. Removing the data Then Google made a major change…
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