Identifying 404s in Google Search Console

Google Search Console, Server Logs, Technical SEO
So we have recently been working with a few American agencies doing technical analysis and reports for some of their clients and wanted to share with you a handy strategy we have been doing. One of the key questions they asked was why was the client getting over 14,000 404 errors in Google Search Console. The first thing we did, chuck the website into Deepcrawl to identify any onsite broken links (I wasn’t expecting to find many and there wasn’t). I asked the agency to get me just a week’s worth of server logs. I thought I had worked on…
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Top 5 issues to look out for when doing server log analysis

Top 5 issues to look out for when doing server log analysis

Server Logs, Technical SEO
For some reason, it seems people are wary of server log analysis.   I don’t know why.  Whether it’s because sever log analysis isn't that well known, or because of those rows in EXCEL can be quite daunting.  Maybe it's just because they don’t want to speak with their web developer (I understand the last point, but if you're nice to your dev team they can make your life a lot easier). I am not going to cover how to access server logs, you can read more about this in some of my other articles including what to ask a dev…
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What to ask a dev

Server Logs, Technical SEO
If you need to get a developer to get you the server log data, you need to make sure they are getting you the following bits of information: Host: Date: Page/Title: Bandwidth: Response Codes: Referral: User Agent: This is the bare minimum needed to do any type of log Analysis. An example of what the data looks like:   Host       220.181.108.183 (Beijing,Beijing,China) Date      31/07/2015 13:32 Page/File             /what-to-check-before-buying-a-domain-name/ Bandwidth          22460 Response Code                200 – OK Referrers             No Referrer User Agent         Mozilla/5.0 (compatible; Baiduspider/2.0; +http://www.baidu.com/search/spider.html)
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Dummy Excel Document for Server Log Analysis

Server Logs, Technical SEO
So you have got your data from the cpanel or the devs and now you want to start using this data. There are two key formula’s which are going to help you a lot. The first one is: Page Directory. Is the page in a directory (if so which one) or is a non directory page. This is useful for more advance analysis, but I thought I would share with you the forumla. The second one is ‘Agent or Bot’, basically instead of you looking in a long line of text to find the ‘agent’ it does it for you…
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Ticking one box allows you to do great server log analysis | Video

Server Logs, Technical SEO
Ticking one box means you can do great Server Log Analysis By ticking one box in the cpanel it means you can do great server log analysis rather than good log analysis. Simply follow the instructions on the below video. What does the box actually do. As standard server log data is only kept for the current month. Each new month the data is over ridden, which means you can not look back at historic data. More  information on how to do Server Log Analysis. Downsides: It does take up more space on your server. These files are incredibly small,…
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