Using Reddit and How It Can Help Your Brand Take Content Marketing to the Next Level

Using Reddit and How It Can Help Your Brand Take Content Marketing to the Next Level

Content, Link Building, Mozcon 2017
This is the fourth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about How to write customer driven copy that converts. This article is looking at Using Reddit and how it can help your brand take content marketing to the next level. This is by Daniel Russell. Coming up with new content idea’s can be hard especially if you need to be thinking of idea’s constantly and even harder if you work in a team of one and have to do all this yourself. Daniel…
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How to Get Big Links

How to Get Big Links

Link Building, Mozcon 2017
In this series, I am going to be looking back at Mozcon 2017 and all the wonderful talk. For each of the talks over the three days I am going to turn it into a blog article for you to digest. As it's against Mozes rules I won’t be actually posting the actual videos I will instead turn what the speaker has to say into words of how you can their topics and give you some real life examples from our business.  Every day for the next 25 days or so I will post a new article about each of…
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Google Ignores Empty link tags

Google, Link Building
Someone ask John Mueller yesterday of Google how they handle null value links. @JohnMu @methode Good morning, how does google handle null value links? <a href="#"> Are they counted as a link/no-follow in googles eyes? — David Capone (@davidcapone) 22 August 2017 For example, the link URL is simply a hashtag or pound sign, one of this #. What should Google do with them? The URL would look like Google says they completely ignore them. Which wasn’t really surprises to hear as I mainly use these for notes when writing an article i.e. add a link here. I can’t figure…
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Penguin really is real time – tested

Link Building, SEO Experiments
We recently revealed the results of an experiment we did which proved that CTR is a ranking factor. We did say we was going to publish more experiments on SEO and here is the next one. We covered earlier in the month about Penguin being real time and to get disavowing, and I want to share with you the results of an accident experiment I did. This was purely by chance. So as well as running this agency I also run a few other websites. Some are what would be classed as “money sites” – site which actually generate a…
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Pengiun is now real time – get disavowing

Pengiun is now real time – get disavowing

Disavow, Link Building, Technical SEO
Google now claimed Penguin is real time, or as real time as its going to get. The claim it's now part of their core search algorithm. A brief history of Penguin. Penguin was introduced in 2012 to target webmasters trying to spam Google algorithm by buying and exchanging links. It came out of the blue with no warning and initially impacting around 3% of queries. It was a wake-up call to the industry. Google wasn’t going to let webmaster get away with spamming their algorithm anymore by purchasing / exchanging links with other webmasters. If your site was hit you…
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Monitoring your brand using Google Alerts

Monitoring your brand using Google Alerts

Branding, General, Link Building
Monitoring your brand is an essential element to promoting your business and protecting its reputation on the web. With the ever-growing number of websites this can appear to be a thankless task. But, thanks to a plethora of tools, it is now easier than ever to do so. Talk walker I have used Talk Walker previously and it did very well at finding brand mentions across the web. It’s free to use and you can sign up here: http://www.talkwalker.com/uk/free-social-media-monitoring-analytics-tools/ Google Alerts This is my favourite tool. It’s free and so easy to set up. Simply register the keywords you want…
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