Data-Driven Design

Data-Driven Design

AB Testing, General SEO, SEO Experiments
This is the second part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday's article was about how to get Big links. This article is looking at Data Driven design by Oli Gardner and how it can lead to more sales and conversions. Only a few years ago it was fairly simple to rank, you created a page bought some links and ranked highly on Google and got lots of traffic to your site so it didn’t matter too much the conversion rate as the traffic levels were high.…
Read More

CTR is a ranking factor

General SEO, SEO Experiments
So I was at Mozcon 2015 when Rand Fishkin did an experiment to test the impact on CTR, and did it work. He got the audience of about 1,500 to click on position 1 and bounce back (negative signals) and then click on position 4 and interact with the site (positive signals). Within about 30 minutes the two websites swapped, from 4th to 1st and 1st fell to 4th and stayed like that for about 2 days. Interesting the company that was in number 1 was Amazon so a huge site. He then repeated this test several times over Twitter…
Read More

Penguin really is real time – tested

Link Building, SEO Experiments
We recently revealed the results of an experiment we did which proved that CTR is a ranking factor. We did say we was going to publish more experiments on SEO and here is the next one. We covered earlier in the month about Penguin being real time and to get disavowing, and I want to share with you the results of an accident experiment I did. This was purely by chance. So as well as running this agency I also run a few other websites. Some are what would be classed as “money sites” – site which actually generate a…
Read More

CTR is a ranking factor – Tested

Content, General SEO, SEO Experiments
We love a good old SEO experiment here at Indago Media, it's not that we don’t trust what Google says – actually it is. So many times over the years and especially recently what Google says contradicts what is actually the case. Whether that is because they don’t actually know themselves what affects rankings in Google or whether they just don’t want to the SEO community to know. I think it’s a bit of both since rankbrain was announced it was basically Google saying we have no idea anymore. Over the last couple of years, there has been talking that…
Read More