Category: SEO Experiments

Hand drawn concept whiteboard drawing - A/B Testing

Data-Driven Design

This is the second part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about how to get Big links. This article is looking at Data Driven design by Oli Gardner and how it can lead to more sales and conversions. Only a few years ago it was fairly simple to rank, you created a page bought…

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CTR is a ranking factor

So I was at Mozcon 2015 when Rand Fishkin did an experiment to test the impact on CTR, and did it work. He got the audience of about 1,500 to click on position 1 and bounce back (negative signals) and then click on position 4 and interact with the site (positive signals). Within about 30 minutes the two websites swapped, from 4th to 1st and 1st fell to 4th and…

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Penguin really is real time – tested

We recently revealed the results of an experiment we did which proved that CTR is a ranking factor. We did say we was going to publish more experiments on SEO and here is the next one. We covered earlier in the month about Penguin being real time and to get disavowing, and I want to share with you the results of an accident experiment I did. This was purely by…

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CTR is a ranking factor – Tested

We love a good old SEO experiment here at Indago Media, it’s not that we don’t trust what Google says – actually it is. So many times over the years and especially recently what Google says contradicts what is actually the case. Whether that is because they don’t actually know themselves what affects rankings in Google or whether they just don’t want to the SEO community to know. I think…

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