Google Ignores Empty link tags

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Someone ask John Mueller yesterday of Google how they handle null value links.

For example, the link URL is simply a hashtag or pound sign, one of this #.

What should Google do with them? The URL would look like Google says they completely ignore them. Which wasn’t really surprises to hear as I mainly use these for notes when writing an article i.e. add a link here.

I can’t figure out any actual use cases of when you would need to use this on an actual website.

That being said – Google only is talking about null links and not links like indagomedia.co/users#Andy that is a completely separate issue. Google does count these links and actually, these can be seen in the SERPs.

It’s purely empty link tags they ignore.

I am the Managing Director of Indago Media and have been in Digital Marketing since 2009. Initially in-house working for some of the UK’s biggest brands, but now I run my own agency helping small business grow.

By Andy Halliday

I am the Managing Director of Indago Media and have been in Digital Marketing since 2009. Initially in-house working for some of the UK's biggest brands, but now I run my own agency helping small business grow.

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