Andrew Halliday

If I see Google in a show/movie I think nothing of it, but if I see Bing, I know it's product placement.

Using Reddit and How It Can Help Your Brand Take Content Marketing to the Next Level

1 Comment / Content, Link Building, Mozcon 2017

This is the fourth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about How to write customer driven copy that converts. This article is looking at Using Reddit and how it can help your brand take content marketing to the […]

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Customer Feedback Comment Vote Review Results Concept

How to Write Customer-Driven Copy That Converts

Data-Driven Design

Leave a Comment / AB Testing, General SEO, SEO Experiments

This is the second part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about how to get Big links. This article is looking at Data Driven design by Oli Gardner and how it can lead to more sales and conversions. Only

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Link Building - handwritten text in a notebook on a desk

How to Get Big Links

2 Comments / Link Building, Mozcon 2017

In this series, I am going to be looking back at Mozcon 2017 and all the wonderful talk. For each of the talks over the three days I am going to turn it into a blog article for you to digest. As it’s against Mozes rules I won’t be actually posting the actual videos I

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Google Ignores Empty link tags

HTTP vs HTTPS – which is best for SEO and the future of the internet

Screaming Frog vs Moz Crawl tool

Leave a Comment / Crawling, Technical SEO

Before we get into this article I just want to thank Moz for allowing me onto the Beta for this new tool they have realised (ok it’s not a new tool, but more of a major upgrade and it does feel new). I had a great time chatting with one of their senior developers on

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Dont worry about the double slash on Search Console

2 Comments / Crawling, Google Search Console, Technical SEO

So I thought I would see today if when you request a crawl from Google whether they hit your site instantly or whether it gets added to a waiting list. Using a clients website, which allows me to instant access to the server logs which is great for doing detailed analysis but also for testing. While

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CTR is a ranking factor

1 Comment / General SEO, SEO Experiments

So I was at Mozcon 2015 when Rand Fishkin did an experiment to test the impact on CTR, and did it work. He got the audience of about 1,500 to click on position 1 and bounce back (negative signals) and then click on position 4 and interact with the site (positive signals). Within about 30

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Andy Halliday

Using Reddit and How It Can Help Your Brand Take Content Marketing to the Next Level

How to Write Customer-Driven Copy That Converts

Data-Driven Design

How to Get Big Links

Google Ignores Empty link tags

HTTP vs HTTPS – which is best for SEO and the future of the internet

Screaming Frog vs Moz Crawl tool

Dont worry about the double slash on Search Console

CTR is a ranking factor

2016/17 Premier League table based off website visits

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