The Tie That Binds: Why Email Is the Key to Maximising Marketing ROI

The Tie That Binds: Why Email Is the Key to Maximising Marketing ROI

Email Marketing, Mozcon 2017
This is the seventh part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday’s article was about Size Doesn't Matter: Great Content by Teams of One. This article is looking at The Tie That Binds: Why Email is Key to Maximizing Marketing ROI by Justine Jordan and how no matter the size of your team you can still generate great content ideas. Email marketing is a channel which I do feel a lot of business don’t put enough effort in. They do all the hard work of SEO and…
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