Monitoring your brand using Google Alerts

Monitoring your brand using Google Alerts

Branding, General, Link Building
Monitoring your brand is an essential element to promoting your business and protecting its reputation on the web. With the ever-growing number of websites this can appear to be a thankless task. But, thanks to a plethora of tools, it is now easier than ever to do so. Talk walker I have used Talk Walker previously and it did very well at finding brand mentions across the web. It’s free to use and you can sign up here: http://www.talkwalker.com/uk/free-social-media-monitoring-analytics-tools/ Google Alerts This is my favourite tool. It’s free and so easy to set up. Simply register the keywords you want…
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7 Reasons why my first business failed

General
I recently took the next step in my business and made it a Limited Company. Having had a failed business in the past (I’ll cover this later), I was familiar with the process and yet, one of the biggest struggles I faced was choosing a name. When I say I have a business it is, in fact, two. As well as working freelance looking after SEO for some wonderful clients, I also run a low-cost travel accommodation directory. Not wanting to double the amount of work, I wanted both businesses to fall under the same Limited Company, so I needed…
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