Why crawling your website for error’s is important

Technical SEO
You’ll hear me say this a lot. Yes. Having great content is amazing. It helps earn you links, which is important, but I’m currently learning just how important those links are. One of the sites I manage has virtually zero links compared to its competitors. So, I get that it’s important. However, without great foundations, a brand can suffer as a result. That’s why you need to get your geek on and sort out your site technically. Do a technical audit of your website When was the last time you did a technical audit of your website? Last month? The…
Read More

Deep Crawl v Screaming Frog

Crawling, Technical SEO
As the original post was over 2 years old, I thought it was time to update this article as so much has changed in the meantime. You will now see the latest info on both the  products Which is best? Deep Crawl or Screaming Frog? I’ve used both pieces of software and I love them both, although there are also other options out there. What is screaming frog SEO Spider Screaming frog is a desktop application you can download to crawl your website to find technical issues. Screaming frog works by sending a bot to your website to crawl it and…
Read More

What to ask a dev

Server Logs, Technical SEO
If you need to get a developer to get you the server log data, you need to make sure they are getting you the following bits of information: Host: Date: Page/Title: Bandwidth: Response Codes: Referral: User Agent: This is the bare minimum needed to do any type of log Analysis. An example of what the data looks like:   Host       220.181.108.183 (Beijing,Beijing,China) Date      31/07/2015 13:32 Page/File             /what-to-check-before-buying-a-domain-name/ Bandwidth          22460 Response Code                200 – OK Referrers             No Referrer User Agent         Mozilla/5.0 (compatible; Baiduspider/2.0; +http://www.baidu.com/search/spider.html)
Read More

Dummy Excel Document for Server Log Analysis

Server Logs, Technical SEO
So you have got your data from the cpanel or the devs and now you want to start using this data. There are two key formula’s which are going to help you a lot. The first one is: Page Directory. Is the page in a directory (if so which one) or is a non directory page. This is useful for more advance analysis, but I thought I would share with you the forumla. The second one is ‘Agent or Bot’, basically instead of you looking in a long line of text to find the ‘agent’ it does it for you…
Read More

Ticking one box allows you to do great server log analysis | Video

Server Logs, Technical SEO
Ticking one box means you can do great Server Log Analysis By ticking one box in the cpanel it means you can do great server log analysis rather than good log analysis. Simply follow the instructions on the below video. What does the box actually do. As standard server log data is only kept for the current month. Each new month the data is over ridden, which means you can not look back at historic data. More  information on how to do Server Log Analysis. Downsides: It does take up more space on your server. These files are incredibly small,…
Read More

What software do I use

Technical SEO
So I am often asked, what software and Tools do I use, so I though I would mention all the software I pay for and use. Firstly I would like to clarify that the software I use meets my needs and everyone has their own tools to meet their own needs. The tools I use: Google Search Console (formally Webmaster tools). (free) Bing Webmaster tools (free) – yeah they might not send you a lot of traffic, but they do have some useful insight in their webmasters. I just wish they would allow you to upload a disavow file instead…
Read More
Where to hide a dead body

Where to hide a dead body

General SEO
We have done some in depth research to try and find the best place to hide a dead body.   Here on page 2 of Google.   Sorry this is an SEO joke, as no body ever looks on page 2 of Google and this is why digital marketers and SEO specialists always want to rank on page 1. If you never want it to be found – put it on page 3.   Stats show that 95% of people tend to stay on page 1 and never hit page 2 - so if you want more organic traffic feel free…
Read More

7 Reasons why my first business failed

General
I recently took the next step in my business and made it a Limited Company. Having had a failed business in the past (I’ll cover this later), I was familiar with the process and yet, one of the biggest struggles I faced was choosing a name. When I say I have a business it is, in fact, two. As well as working freelance looking after SEO for some wonderful clients, I also run a low-cost travel accommodation directory. Not wanting to double the amount of work, I wanted both businesses to fall under the same Limited Company, so I needed…
Read More

Think before you change your domain name

Branding, Technical SEO
So you’re thinking of changing your domain name well think hard. Its very very hard to regain your rankings. A great example of this is AO.com. They haven’t always been called AO, they used to be called appliancesonlines.co.uk. Nearly two years ago they changed their branding and website, so that they could expand from just selling appliances into a more consumer electronics company. Now the below wouldn’t be as bad but AO has since floated on the London Stock Exchange which valued the company at £1.2 billion. This got the company some amazing links and coverage in the press. So…
Read More