For anyone who has a Google account manager the first they always tell you is that you should be bidding on brand. Well, in some cases they may be correct, but we shouldn’t take what they say as gospel and should A/B test it. Only you bidding If we do a Google search and can […]
Do you know how to get a higher ranking in Google’s paid listings? It’s easy right? Simply increase the bids. No. Unfortunately, it isn’t as easy as that. It certainly used to be the case that the more you paid the higher you ranked. But, towards the end of 2013, Google made a huge change
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