Technical SEO is a critical part of any SEO project or task. There’s no point having an amazing website, with the best content and user experience if Google and other search engines can’t crawl your site to add it to their index.
Things to look out for:
- Dead links
- Link circles
- Sitemaps
- Robots file
- 302 redirects
- Site load times
- Plus much more
Technical SEO is fundamentally about making sure search engine bots can crawl your entire site efficiently.
It’s the foundation of any great site. You wouldn’t build a million-pound mansion on quicksand knowing it will eventually disappear, so why build your website on poor foundations?