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We have all heard the saying, a picture paints a thousand words and it’s true. A great image, logo, a banner can really make or break a business. Logos especially are important for a business and help it stand out. About a month ago I was contacted by a mutual friend to Beta trial a new service. You pay a set amount and get unlimited artwork designed. I was super skeptical – for the price surely the quality must be low, but our mutual friend swore by the quality and I trusted him so thought I would give it ago, …<\/p>\n
A picture speaks a thousand words<\/span> Read More »<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> How quickly your page takes too load is super important, both for user experience and for your rankings. We know this for a fact as Google confirmed Page speed is a ranking factor. So now we know page speed is important, before we can improve it we need to measure it. There are a few great tools out there to do that and the best part is they are all free: Google Analytics Server Logs (rarely used) Web.dev WebPageTest GT Metrics Pingdom I wouldn\u2019t recommend using them all, while they do all tell you something slightly different it would be …<\/p>\n Best Tools to measure page speed?<\/span> Read More »<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> So last week I was fortunate enough to visit San Diego and go to SearchLove 2019. Please see the video below for my review of the conference. Andy HallidayI am the Managing Director of Coreter Media and have been in Digital Marketing since 2009. Initially in-house working for some of the UK’s biggest brands, but now I run my own agency helping small businesses grow.<\/p>\n <\/div>\r\n <\/div>\r\n<\/div> I am about to explain the pro\u2019s and con\u2019s to both Screaming Frog and SEMRush Audit tool and give you the information to find which one is best for your website. Technical SEO seems to have got more important in recent years and that can only be a good thing. It helps both SEO and UX so as well as improving your rankings you can make your visitors happy. A crawling tool will save you a lot of time (you can do all of this manually but that wouldn\u2019t be very efficient and scalable). Two of the more common solutions …<\/p>\n Screaming Frog vs SEMRush<\/span> Read More »<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> SEO is fundamentally three key pillars and to be successful you have to be good at all three, and if not good – at least better than the competition. The three pillars are content – you need to have great content, technical – I have a saying \u201cyou wouldn\u2019t build a million dollar house on quicksand, so why build a million dollar website on poor foundations?\u201d sorting out the foundations is super important, and the final pillar is authority- basically how This is likely to change in the coming years but in 2018\/2019, authority is still all about relevant and …<\/p>\n Great Link Building Tactics<\/span> Read More »<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> We are currently testing the audit tool and liking what we see so far. The full analysis will appear here soon, but worth testing it yourself. <\/p>\n <\/div>\r\n <\/div>\r\n<\/div> This is the eighth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday\u2019s article was about The Tie That Binds: Why Email is Key to Maximizing Marketing ROI. This article is looking at Marketing in a Conversational World: How to Get Discovered, Delight Your Customers, and Earn the Conversion by Purna Virji and how no matter the size of your team you can still generate great content ideas. I still remember having to switch on the family machine, wait about 10 minutes for the Tiny PC to …<\/p>\n Marketing in a Conversational World: How to Get Discovered, Delight Your Customers, and Earn the Conversion<\/span> Read More »<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> This is the seventh part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday\u2019s article was about Size Doesn’t Matter: Great Content by Teams of One. This article is looking at The Tie That Binds: Why Email is Key to Maximizing Marketing ROI by Justine Jordan and how no matter the size of your team you can still generate great content ideas. Email marketing is a channel which I do feel a lot of business don\u2019t put enough effort in. They do all the hard work of SEO and …<\/p>\n The Tie That Binds: Why Email Is the Key to Maximising Marketing ROI<\/span> Read More »<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> This is the sixth part of the series whereby I am turning the wonderful talks into actionable takeaways you can implement in your business. Yesterday\u2019s article was about How to build a SEO-intent based framework for any business. This article is looking at Size Doesn’t Matter Great Content by Teams of One by Ian Lurie and how no matter the size of your team you can still generate great content ideas. Recently we looked at How you can use Reddit to help boost your content idea\u2019s which is one great method to generate content ideas – now we are going …<\/p>\n Size Doesn’t Matter: Great Content by Teams of One<\/span> Read More »<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>